This Cookies and Similar Tracking Technologies Policy ("Policy") forms an integral part of our Privacy Policy. Cloud Ident is committed to protecting your personal data and complying with applicable law. Please read this Policy carefully. If you have any questions, please contact us.
Data Controller
The website https://cloud-ident.net and all associated services are operated by:
| Agency | Cloud Ident |
| Website | https://cloud-ident.net |
| General Email | [email protected] |
| Privacy Email | [email protected] |
Applicable Law
We process personal data in accordance with:
- Regulation (EU) 2016/679 — General Data Protection Regulation ("GDPR")
- ePrivacy Directive 2002/58/EC as amended
- Applicable national data protection laws of the jurisdiction in which we operate
What Are Cookies and Similar Tracking Technologies?
Cookies are small text files stored in your web browser by a website or ad server. They enable our website to remember your preferences and recognise you across visits.
There are two main types: session cookies — temporary files deleted when you close your browser — and persistent cookies — stored on your device for a defined period and deleted automatically afterwards.
In addition to cookies, we may use similar tracking technologies including:
- Tracking pixels (web beacons, clear gifs, pixel tags) — tiny transparent images embedded in web pages or emails that measure engagement and user behaviour.
- Unique link identifiers — links with embedded tracking parameters to measure interaction with our emails and content.
- Redirect-based tracking — routing clicks through our servers to measure engagement before forwarding to the destination.
- Session identifiers — temporary identifiers used to maintain the continuity of a browsing session.
- Local storage technologies — browser-based storage mechanisms with similar function to cookies.
These technologies allow us to recognise users, measure engagement with our communications and website, and continuously improve our services.
Email Tracking Technologies
Our marketing and service emails may contain tracking technologies such as tracking pixels and uniquely generated links. These technologies may allow us to collect the following information when you open or interact with our emails:
- Email open events
- Interaction with links contained in the email
- IP address
- Device type and browser type
- Approximate geographic region
- Date and time of interaction
This information helps us to:
- Measure email campaign performance
- Improve email deliverability
- Personalise future communications
- Prevent fraud or misuse
- Generate anonymised reporting on communication effectiveness
Email tracking technologies in marketing communications are used solely on the basis of your consent, obtained when you submit the contact or subscription form on our website. You may withdraw consent at any time by unsubscribing from our emails.
Click Tracking
Links in our emails may include unique tracking identifiers. When you click such a link, you may be briefly redirected through our servers before reaching the destination page.
During this process, we may temporarily store technical identifiers in order to:
- Measure engagement with our email communications
- Maintain session integrity
- Prevent misuse of our services
- Attribute website visits to specific campaign sources for analytics
We may also receive an anonymous identification signal if you visit our site via a redirected link from an online advertisement displayed on a third-party platform.
Legal Basis for Processing
We rely on the following legal bases under Article 6 GDPR for cookie and tracking-related processing:
| Processing Activity | Legal Basis |
|---|---|
| Email open tracking | Article 6(1)(a) — Consent |
| Click tracking in emails | Article 6(1)(a) — Consent |
| Analytics and performance cookies | Article 6(1)(a) — Consent |
| Advertising and retargeting cookies | Article 6(1)(a) — Consent |
| Session integrity cookies | Article 6(1)(f) — Legitimate Interest |
| Security and fraud prevention | Article 6(1)(f) — Legitimate Interest |
Consent for marketing-related tracking is obtained when you submit a contact or subscription form on our website. You may withdraw your consent at any time by unsubscribing from our communications or adjusting your cookie preferences.
Types of Cookies We Use
The types of cookies Cloud Ident may store when you visit our website are detailed below:
| Type | Function |
|---|---|
| Session Cookies | Temporary cookies deleted once you end your session. They ensure you remain recognised as you navigate across pages of our site without needing to re-enter information. |
| Functionality Cookies | Enable core features of the site such as remembering pages visited and your preferences, providing a more personalised experience on return visits. |
| Security Cookies | Help us detect and prevent fraudulent activity, control abusive use, and maintain the overall security of our website and client portal. |
| Analytical Cookies | Provide statistical data about how visitors use our site — pages visited, session duration, traffic sources — to help us improve performance. Data is aggregated and pseudonymous. |
| Targeting & Advertising Cookies | Used to measure the effectiveness of our own advertising campaigns and, where applicable, to personalise ads shown to website visitors on third-party platforms. |
Third-Party Cookies Used on Our Site
Cloud Ident works with trusted third-party technology partners to measure website performance and run advertising campaigns. Third-party cookies contain only pseudonymous data. We recommend reviewing their individual privacy policies.
| Analytical Cookies | ||
|---|---|---|
| Third Party | Description | Privacy Policy |
| Google Analytics | Allows us to measure and analyse traffic on our site, understand user behaviour patterns, and estimate the ROI of our own digital marketing efforts. |
policies.google.com/privacy Opt-Out Tool |
| Google Search Console | Used to monitor our site's search performance, identify indexation issues, and measure organic visibility — no user-level tracking. | policies.google.com/privacy |
| Hotjar | Used to analyse site traffic via heatmaps and session recordings, helping us understand how visitors interact with our pages and improve user experience. |
hotjar.com/privacy Opt-Out |
| HubSpot | Used for CRM, contact management, and tracking form submissions and email campaign engagement in connection with our own lead generation activities. | legal.hubspot.com/privacy-policy |
| Targeting & Advertising Cookies | ||
|---|---|---|
| Third Party | Description | Privacy Policy |
| Google Ads | Used to measure the effectiveness of our own Google Ads campaigns and to enable remarketing to previous visitors of our site across the Google Display Network. |
google.com/policies/ads Opt-Out |
| Meta Pixel | Embedded on our site to measure conversions from our Meta (Facebook/Instagram) advertising campaigns and to enable audience targeting and optimisation. | facebook.com/business/help |
| LinkedIn Insight Tag | Used to measure the performance of LinkedIn advertising campaigns targeting business professionals, and to gain anonymised demographic insights about site visitors. | linkedin.com/legal/privacy-policy |
| Microsoft / Bing Ads | Tracks conversion events from Bing Ads campaigns and enables remarketing list-based targeting for users who have previously visited our site. | privacy.microsoft.com |
Managing Your Cookie Preferences
You can enable or disable cookies at any time by modifying your browser settings. Please note that disabling certain cookies may affect the functionality of our website or client portal.
Instructions for managing cookies in common browsers:
| Chrome | support.google.com/chrome/answer/95647 |
| Firefox | support.mozilla.org/en-US/kb/cookies |
| Safari | support.apple.com — Safari cookie guide |
| Edge | support.microsoft.com — Edge cookie guide |
| Opera | help.opera.com/en/latest/web-preferences |
| All browsers | allaboutcookies.org — general guidance on managing cookies across all browsers |
For advertising opt-outs, you may also visit the Your Online Choices platform (EU) to manage third-party advertising preferences across participating networks.
Retention Periods
Cloud Ident retains tracking identifiers and cookie-related data for the following maximum periods:
| Email tracking identifiers | Up to 13 months |
| Consent logs | Up to 6 years (legal compliance) |
| Unsubscribe suppression records | Indefinitely (to honour opt-out) |
| Session cookies | Deleted when browser session ends |
| Analytics cookies (e.g. GA4) | Up to 26 months |
| Advertising / retargeting cookies | 1 to 24 months depending on provider |
| CRM contact tracking (HubSpot) | Duration of active contact relationship |
Third-Party Service Providers
Cloud Ident may engage third-party email delivery providers, CRM platforms, and marketing automation tools to distribute communications and manage client data on our behalf. These providers process personal data under data processing agreements and are required to maintain adequate data protection standards.
Where personal data is transferred outside the European Economic Area (EEA), such transfers are carried out on the basis of:
- The EU–US Data Privacy Framework; or
- Standard Contractual Clauses (SCCs) approved by the European Commission; or
- An adequacy decision by the European Commission.
Your Rights
In relation to cookies and tracking technologies, you have the right to:
- Withdraw consent at any time without affecting the lawfulness of prior processing
- Request access to personal data collected via tracking technologies
- Request rectification or erasure of your personal data
- Restrict processing in certain circumstances
- Object to processing based on legitimate interests
- Lodge a complaint with your national data protection supervisory authority
To exercise any of these rights, please contact us at [email protected]. We will respond within one month of receipt and may request identity verification before processing your request.
Updates to This Policy
We may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. The latest version will always be available at https://cloud-ident.net/cookie-policy.php.
Material changes will be communicated via email or a prominent notice on the website prior to the change taking effect.
Subscription Consent Notice
The following is the recommended consent text used in our contact and subscription form checkboxes: